Job Description

Position : Digital Ads Manager

Work Hours : MF 9:00 AM – 5:00 PM EST9:00 PM – 5:00 AM Phil time

Pay Range : $900 $1800 monthly

Scope of the role:

As a Digital Ads Manager you will be building the strategy for the paid social SEM OLV and display campaigns as well as executing it in order to drive customer acquisition and revenue. Reporting to the Director of Growth Marketing you will manage a multi million dollar budget analyze and optimize strategies and campaigns in platforms in order to grow the business at the best CAC possible.

Duties and Responsibilities:

• Recommend digital strategies to increase customer acquisition and reduce CPA and CAC across paid social SEM OLV and display channels.
• Plan and recommend budget allocation across channels and platforms manage and report on spend and cost efficiency on a daily weekly monthly quarterly basis.
• Execute Goodfood’s digital campaigns across all digital paid media channels including campaign set up ad creation and performance tracking or working alongside agency partners when applicable.
• Implement necessary tagging to measure campaigns efficiency alongside internal developers.

Minimum Requirements:

• Bachelors degree (marketing or related fields)
• 46 years of marketing experience with at least 35 years of which were in a paid media role.
• In depth experience with ad platforms including Facebook Ads Manager Google Adwords with proven experience running national campaigns at scale.
• Experience with other paid social platforms (e.g. Pinterest TikTok Snap) is an asset.
• Experience building monitoring and optimizing full funnel paid social campaigns and pacing budgets.
• Experience with Google Tag Manager and Google Analytics.
• A customer centric mindset and a proactive approach to problemsolving with a special attention to detail.
• Ability to adapt and prioritize in a fast paced environment.
• Team player with excellent communication skills.
• Passion for cooking and food.

We prioritize the processing of one active application at a time. If you have applied for multiple job openings within our organization we kindly request that you direct any update inquiries to the team responsible for handling your initial application.

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