Job Description

Full job description

Job Description

Job Title: Digital Commerce Manager

Location: Corporate

Department: Marketing

Job Summary: The Digital Commerce Manager will be responsible for execution of off-prem digital channel strategies including delivery (via 3PL, Wawa mobile app, Wawa.com, and catering) and curbside services. This position will serve as one of the key stakeholders in conjunction with the Senior Manager of Off-Prem Services to ensure execution of Wawa’s off-prem strategy and growth of these channels year over year. The Digital Commerce Manager will partner cross functionally with Service/IT and various internal and external teams to provide insight in opportunities of development, testing and the expansion of any new service feature and enhancement or functions.

Principal Duties:

• Lead contributor and execution of strategy of all off premise channels to hit targeted budget and LRP goals.
• Manage the P&L for off premise channels and support the execution of the services at a store level.
• Execute the business case and the strategic vision for the services using market trends, analytics, insights and capability enhancements.
• Execute on key initiatives to deliver an omnichannel experience, empowering engagement across off premise channels.
• Lead negotiator on vendors contracts including pricing/promotional needs, vendor servicing, service level agreements and performance metrics.
• Collaborate with the MCOE regarding the collection, analysis, and reporting of business goals and KPIs; ensure progress against goals is being tracked and communicated to appropriate stakeholders.
• Determine and lead process improvement initiatives (both internally and externally) to improve the end-to-end customer and store associate off premise experience with Service and Experience teams.
• Partner with internal IT teams and Digital Service teams to ensure issues are resolved by determining root cause and removal of impediments regarding commerce, fulfillment, and any data issues. Ensure right processes are implemented to enable on-going maintenance of off premise channels, as well enhancements.
• Manage the day-to-day operational execution with Off-Prem Ops Liaison and relationships of third-party delivery providers.
• Educate & provide insight on industry best practice regarding off premise channels including pricing, execution & promotional strategies.
• Collaborate with Experience teams to develop project scope and outline user acceptance test scripts to incorporate new features, enhancements, and digital vendor platforms into current and future service initiatives.
• Provide overall direction and manage Ops Liaison role supporting the services at a store level. Monitor and assess individual work in accordance with high standards of excellence. Provide feedback, coaching, support, opportunities for development, complete performance appraisals, take corrective action when appropriate, and participate in hiring decisions.

Essential Functions:

• Communicate effectively both orally and in writing
• Handle multiple priorities simultaneously
• Strong negotiation skills
• Excellent project management skills
• Adaptable and quick to change to meet business demands
• Champion of both customer and associate experience
• Analyze information and effectively propose solutions
• Have experience working with and/or managing off premise vendors
• Highly developed consultative, facilitation, project management and presentation skills
• High degree of professionalism and confidentiality
• Ability to manage and work independently with vendor partners
• Leadership of a team and work effectively as a member of a cross-functional group
• Establish and maintain a working environment conducive to positive morale, individual style, quality, creativity, and teamwork

Basic Qualifications:

• Bachelor’s Degree in Marketing or Business preferred, MBA a plus
• 8+ years’ experience in Strategy, Marketing, eCommerce and delivery
• Demonstrated ability to collaborate and align efforts across organizations
• Experience managing partnerships preferred
• Experience with IT/systems integration & development

Wawa will provide reasonable accommodation to complete an application upon request, consistent with applicable law. If you require an accommodation, please contact our Associate Service Center at

asc@wawa.com

Wawa, Inc. is an equal opportunity employer. Wawa maintains a work environment in which Associates are treated fairly and with respect and in which discrimination of any kind will not be tolerated. In accordance with federal, state and local laws, we recruit, hire, promote and evaluate all applicants and Associates without regard to race, color, religion, sex, age, national origin, ancestry, familial status, marital status, sexual orientation or preference, gender identity or expression, citizenship status, disability, veteran or military status, genetic information, domestic or sexual violence victim status or any other characteristic protected by applicable law. Unlawful discrimination will not be a factor in any employment decision.

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